Together with 3LAU’s new platform Royal, he has allocated 50% of the ownership for his latest single ‘Worst Case’ with CXLOE to 333 fans. Owning an allocation of the record would allow royalties to be distributed among owners – with the hope that one day their royalty segment breaks even and they have a return on investment.
‘Worst Case’ showcases the housier side of 3LAU’s repertoire and features breathy and beautiful vocals from CXLOE. With a bouncing bassline and tropical undertones, ‘Worst Case’ is perfect for the fall festival season dancefloors.
It’s not clear what the song was valued at when the 333 fans had the option to invest, but like any investment – there is risk involved. Due-diligence needs to be done to ensure all is known before investing, especially something this state of the art. But, if people believe in 3LAU and this song, investing in it would not be that hard of a decision!
With this move, 3LAU means to demonstrate the capabilities of Royal, which launched with $16 million in seed funding earlier this year.
‘One of my goals as a musician is to not only make unique art but to build an everlasting symbiotic relationship between artists and listeners. What if my listeners and biggest supporters could share the success of my music with me? Why shouldn’t they? After all, I wouldn’t be where I am today without them. My goal as an avid member of the blockchain community and CEO of my new company Royal — is to make that a reality. My long-term vision is that digital collectibles will eventually grow into actual ownership in a song’s master revenue rights, enabling artists to disintermediate the music industry, capturing value alongside their fans. That’s why I’m so excited to kick off what I hope one day becomes a new standard for song ownership. I’m sharing my next single with my biggest fans…Literally!,’ 3LAU says.
