BRONSON, the captivating collaborative project from ODESZA and Golden Features, has released their debut music video, a month after their unveiling release of “Heart Attack” and “Vaults”. At a time of uncertainty and digital fixation due to the on-going pandemic, BRONSON brings an alluring sound and visual element that will break through the content overload, while serving us a message of self-reliance and perseverance. If the video for “Heart Attack” is any indication, we should be very excited about what they have in-store leading up to the album release in July.
The music video opens upon a greyscale cityscape of decaying buildings and desolate streets that conjure feelings of despair reminiscent of dystopian worlds found in 12 Monkeys, Blade Runner 2049, and Children Of Men. Quickly, a female figure emerges clad in flowing garb becoming the fixture of the video. As “Heart Attack” progresses, the camera pans over other figures cowering in alleyways, hiding from something, which is revealed to be a violent wind that whips through the street. At the same time, a glowing white light emits from beyond, which draws our hero out, fighting the winds in a trance-like state to reach it. To find out what happens next, you’ll have to view the video for yourself. It’s spectacular and provides a clear message that we should all consume.
The exceptional music video for “Heart Attack” was created through an elaborate process by Blinkink, whose past work includes Gorillaz, Jon Hopkins, Tame Impala, Elton John, and QTip. Utilizing 3D animation, live-action motion capture, simulated elements, and hand-drawn textures, the team was able to create an environment with breathtaking design and coloration that is unrivaled. The directorial work of award-winning Hungarian, Balázs Simon, wondrously captures the emotional connectivity of the song to pull viewers into an immersive experience. From the click of play, you’re instantly transported to the world of “Heart Attack”.
Simon had this to say:
“As we couldn’t assemble a big team together due to lockdown, we needed a less conventional way of doing this, where all departments had to work separately – without really seeing the whole picture! We had to rely on our imaginations. We went out to the empty streets of Budapest and shot camera moves without any subject, then we rehearsed movements in a park, did some motion capture, and from there we took the stay-at-home ordinances to heart – locking ourselves in for a couple of weeks and assembling all the collected data into this video. It was an intensive experience with an amazing team of talented friends, and it made our days much more bearable!”
To view the music video for “Heart Attack” follow the link here or continue down.