Collabhouse is set to make a big splash at ADE 2024, and their campaign is all about giving artists the tools to break through in an ever-competitive scene. The company is the brainchild of Eelko van Kooten, a figure well-known for his previous work with Spinnin’ Records. Now, with Collabhouse, he’s offering an innovative music distribution and promotion platform tailored for independent producers. The service provides access to over 65 streaming sites and download stores, helping artists connect with a global audience. Collabhouse’s focus on providing user-friendly promotion tools continues to draw in artists hungry for visibility.
In a recent campaign, Collabhouse partnered with BEAUZ, leading to impressive results. With 73,000 TikTok videos created, the campaign reached nearly 53 million people and garnered over 5.7 million Spotify streams. These figures highlight the company’s ability to elevate artists through its strategic promotion efforts. Andy Berendsen, CMO of Collabhouse, emphasized the potential impact, noting how the campaigns can dramatically increase a track’s success. This success motivated the platform to offer another €5,000 prize, just in time for ADE, giving more producers a shot at the same kind of exposure.
A centerpiece of Collabhouse’s current offerings is its Pre-Cleared Artist Music Library, which will be unveiled in full during ADE. With so many exciting developments on the horizon, Collabhouse is positioning itself as a game-changer for artists looking to break through via viral content and beyond traditional label models.