Concert Subscriptions, Care Packages & More: How Indie Promoters Are Weathering the Crisis

Independent music promoters are struggling just as much as other workers deemed non-essential. While the fans are eager to support their favorite musicians, the promoters might have to prove themselves essential to the music industry. Many people do not know what a promoter is, but the job of a promoter is to bring information across and promote their clients, venues, and events. Indie music promoters across the United States began getting financial support through GoFundMe, selling T-shirts, gift cards, and organizing live streaming events.

A virtual festival Nether Meant raised more than $8,000 for the coronavirus relief fund Good360 through donations. Some promoters are still selling food and alcohol through delivery services such as Postmates to be able to keep paying their employees and their loyal community shows incredible support. People buy whatever the promoters have to offer to support them because their work is important. Longtime Bay Area promoter Noise Pop said that they have amazing posters and other merchandise, created in collaboration with great artists, that was stored in their archives for over 30 years. They are looking forward to organizing and starting to sell them. Others sell so-called “show bonds” which the fans can buy and will be able to use to get 20% off during the future concerts. While the show-bonds do not earn much money they serve as a sign of commitment that people will go back to the promoters to listen to their favourite artists again.

As the world-leading economies started the re-opening stage, most of the venues are ready to host shows. Indie music artists were featured in many private shows, especially in casino venues. North American casino venues are very popular when it comes to VIP shows that are not available for random music lovers. Those kinds of VIP nights are invitation-only. During the private shows, guests have a chance to play and listen to Indie music artists at the same time. Buildings are re-arranged so that performers could give an unforgettable night. Those nights are very special for high-rollers as they get casino vip rewards and exclusive games. 

Global concert raises more than $127M for coronavirus response efforts

One World: Together At Home, an eight-hour online concert, raised almost $ 128 million to help WHO (The World Health Organization) and other bodies fighting the COVID-19 pandemic. Many celebrities such as Rolling Stones, Steve Wonder, and Lady Gaga took part in the concert. Global Citizen organized the concert and said that $127.9 million was donated to the cause. Global Citizen announced on Twitter: “$127.9 million for COVID-19 relief. That is the power and impact of One World: #TogetherAtHome.” $55.1 million will go to the COVID-19 Solidarity Response Fund, an organization that is trying to stop the spread of the virus by providing the resources for the healthcare workers and supporting the development of the vaccines, treatment, and tests. $72.8 million of the funds will go to local and regional organizations, fighting the pandemic in different ways. The first part of the concert was a 6-hour pre-show featuring scientists, health-care workers and people around the world battling the pandemic. The main show lasted two hours and was hosted by Jimmy Fallon, Jimmy Kimmel, and Stephen Colbert. Many singers performed from their homes and talked about the importance of solidarity and support in these difficult times. The caption at the beginning of the show said: “To all of our frontline healthcare workers, we are with you. Thank you for being there for us.





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