French streaming service Deezer has undoubtedly joined the global race to win customers over with it’s Podcast experience and offering as it has announced new partnerships with five major podcasting companies, adding to its existing partners Audioboom and Voxnest. The company which has a huge audience in Europe, the Middle East and South America where it is a big challenge for Spotify.
The new partnerships see them bring on Libsyn, Ausha, Podomatic, Blubrry and Simplecast for global podcast deals that cover everything from content to podcast recording, distribution and analytics. Each of their new partners helps to produce, promote, distribute monetize, and monitor podcasts from creators at varying levels.
While its not clear if advertising is part of these deals in anyway yet, the issue streaming services will have with the growing demand for podcasts is that currently shows create their own advertisements, but they keep people coming to services such as Deezer and eventually they will likely be looking to take a share of that pie by allowing its advertisers to reach podcast played on its platform.
Of the new partners, Libsyn is a podcast publisher with a monthly audience of 116 million and it reportedly includes over 64,000 podcasts in its network, among them are shows from Gary Vaynerchuck, Ebay and Trader Joes.
Ausha is a strategic Deezer acquire given it’s a more local driven platform in France, it touts itself as the nations first Podcast network and boasts an impressive network of French stars and brands.
Podomatic has been around since 2005 when i first started listening to podcasts. It’s a service that provides creators with the basics to get started.
Blubrry meanwhile provides podcast hosting, stats and the PowerPress Podcasting Plugin. Its also a directory that gives creators the power to make money, get detailed audience measurements and host their audio and video and is connected with Alexa voice apps to help promote shows in its directory.
Simplecast is a podcast hosting, distribution and analytics platform that has reportedly doubled its amount of podcasts and subscriptions in the last year