The future is now. Each week we learn of something bold and new come to the forefront. It felt for a while that the music sphere and its accompanying technology sector had often been overlooked for innovation. Well, times they are a-changin’. It was announced that Spinnin Records has teamed up with Deezer and Sony to bring the next era of sound to our ears. Dubbed 360 Reality Audio, it promises to be bold and innovative.
The dance music behemoth that is Spinnin is the perfect subject to unveil the immersive audio tech with their massive catalog of dance music. Producers love to utilize the full spectrum of sound design to entertain and titillate giving 360 Reality Audio the chance to show-off its full array of sound spectacular. The audio design of dance artists plugged into the innovation easily transports the club or venue to our home while staying safe during the on-going pandemic.
For those wondering how it compares to the 8d audio files that have popped up recently, — in simple terms — it’s completely different. Think of it like this, 8d audio is like taking photos on an iPhone or Android, uploading to Instagram, Snapchat, or any other app and adding filters and playing with the sliders. 360 Reality Audio is a Nikon D850 with a Nikon 24-70mm f / 2.8E VR lens attached, wielded by Annie Leibovitz (look her up). They’re not comparable. 360 Reality Audio is the crème de la crème and brings a rich mahogany like feel to sound. Each little lick of sound is balanced as the producer and mixer intended unleashing an unrivaled feel to records. It’s truly a remarkable innovation in sound technology brought forward by Sony and perfectly showcased by Deezer and Spinnin.
The duo of Spinnin and Deezer marked the partnership with the launch of a 52-track playlist that is now streaming on the 360 by Deezer app. To experience the revelation in sound, subscribe to Deezer HiFi and download the app. The best part is Deezer has lowered the price of their HiFi tier to a $14.99, giving audiophiles and those who appreciate high quality sound a more manageable subscription fee and something well worth the switch. You can also listen to the playlist via normal audio on the Deezer app by following this link or scrolling down.