Today, the world woke up to a cryptic out-of-home advertising campaign by elrow, the globally renowned events producer. The enigmatic posters, which appeared simultaneously in major cities across four continents, hint at a groundbreaking project set to launch in 2025. Dubbed 2025: A Space Rowdissey, the campaign has sparked widespread speculation and excitement across social media.
The posters showcase a rocket ship orbiting an uncharted planet, poised for an interstellar journey. The design evokes the golden age of sci-fi cinema, drawing clear inspiration from the iconic works of Robert McCall for Stanley Kubrick’s 2001: A Space Odyssey. The retro-futuristic aesthetic celebrates the analogue creativity of the past while teasing the possibilities of advanced technology in the future.
While the specifics of elrow’s plans remain tightly under wraps, the brand has hinted at a “giant leap forward” in 2025, with details set to be unveiled on Wednesday, December 18. Speculation abounds about what this leap could entail, with theories ranging from a foray into film production to an ambitious new global event series.
The poster campaign appeared in iconic locations across Europe, America, Africa, and Asia, including Tokyo’s bustling Shibuya Tower, London’s Leicester Square, Miami’s Wynwood district, and the New York City Subway. The full list of cities features Barcelona, Cape Town, Ibiza, Lima, Lisbon, London, Madrid, Milan, Miami, New York, Seville, and Tokyo, underscoring elrow’s global reach.
The 2025 announcement comes on the heels of a record-breaking year for the events powerhouse. In 2024, elrow expanded its theatrical approach to clubbing, featuring custom-made costumes and sets, professional acrobats, and actors who bring each event’s unique theme to life. With sold-out shows at prestigious venues like London’s Drumsheds and Miami’s Factory Town, as well as events in over 40 cities worldwide, elrow has solidified its reputation as a trailblazer in the global nightlife scene.
Despite the excitement and curiosity surrounding the campaign, elrow has declined to comment on its plans. However, with the big reveal scheduled for December 18, fans won’t have to wait long to uncover the secrets of 2025: A Space Rowdissey.
Stay tuned as this story develops—elrow’s next adventure promises to be nothing short of extraordinary.
