Gamer ‘Ninja’ Leaves Twitch, For Exclusive Partnership With Microsoft’s

Ninja, aka Richard Blevins, is an American Twitch streamer, YouTuber, Professional Gamer, and certified Influencer. Or should we say ‘was’ for two of those categories…..He announced today that he’s helping to take on the platforms that built him with an exclusive streaming deal from Microsoft’s, which would see him leave Amazon’s Twitch.

The announcement – made via his social media – a parody press announcement let us in on the news. The video included some tongue in cheek questions from the old age, ‘dying’ members of the press and a cameo from a fridge full of Red Bull – another of his long-time sponsors.

Microsoft’s streaming platform Mixer which was started back in 2016, but has struggled to make an impact in comparison to Amazon’s owned platform, Twitch. Microsoft is banking on Ninja’s icon status to bring some of his 14 Million followers to the platform.

It’s too early to tell if they are willing to move for him, but according to Google Trends searches for “How To Stream on Mixer” are up 2,950% today. But at the same time, a search for both ‘Mixer and Ninja’ turns up hundreds of Fruit blenders.

It’s unknown at this time how much the deal cost Microsoft, but he has previously been paid in excess of $1 million to promote a game. Given his entire audience lives on Mixer’s competitors, it is reasonable to believe he was given the deal of a lifetime.

Find out more on





Spotify’s Personalized Wrapped Now Available For Users

Spotify's annual and popular Wrapped feature is here. After detailing the global trends in terms of most streamed albums, songs, podcasts and...

Related Stories

The Facetune App Is Now Part Funded By Goldman Sachs

Unless you were living under a rock, over the past few weeks you would have seen social media plastered with people transformed...

ZHU Joins Forces with Enthusiast Gaming and MrFreshAsian for Virtual Concert and Release of “ONLY” Ft. Tinashe

We are in a new era of entertainment and digital connectivity. Streamers and Esports have taken center-stage as new ecosystems of engagement...

Marshmello, More Than Music. YouTube’s Artist Spotlight

YouTube's redefined music in many ways, highlighting talent who've built off the platform their Artist Spotlight series has seen them sharing one...