Imagine Music Festival is proceeding with business as usual—pandemic or not—and plans to host its seventh annual event this September (18-20). The festival also announced Thursday that it will uproot from its home since 2017, Atlanta Motor Speedway, and takeover Bouckaert Farms, known for formerly hosting TommorowWorld.
Imagine Music Festival (IMF) debuted in 2014 as an eclectic, independently produced gathering hosted in downtown Atlanta. Its genre-fluid lineups warranted its move to the Speedway for capacity reasons in 2017, but now it will be able to stretch its legs even further at Bouckaert Farm. The venue will play into IMF’s Aquatic Fairytale theme, with “rolling hills, beautiful green pastures, lakes, and forests” sprinkled throughout its 8,000 acres.
“After much deliberation, we are ready to make a positive change that will usher Imagine Festival into the next chapter,” said founders Glenn and Madeleine Goodhand in a statement to the press. “We have been approached by many venues eager to host our festival, but one has stood out in our hearts and minds over the years. It is with immense pride that we officially announce Imagine Festival will take place at the Bouckaert Farm, in the City of Chattahoochee Hills, Georgia.”
In 2015, Bouckaert Farm also notoriously hosted TomorrowWorld. That year fans were tormernted by rainstorms, which turned roads into mud and stranded many unable to get a ride out of the venue. Along with an announcement of other improvements, those same roads have since been paved and plan to welcome fans in mid-September despite concerns of coronavirus potentially still pushing off events in the fall.
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