Spotify has elevated its iconic Wrapped experience this year by integrating Google’s NotebookLM AI technology, bringing a new dimension to how users relive their music journeys. NotebookLM, known for its ability to transform written content into engaging, conversational-style audio, powers dynamic podcasts that turn your music stats into an entertaining listening experience.
With this integration, Spotify Wrapped now goes beyond static visual recaps, offering users in English-speaking countries like the U.S., U.K., Australia, Canada, New Zealand, Ireland, and Sweden a personalized podcast. These AI-driven episodes feature virtual hosts who discuss your top songs, genres, and listening habits in a lively, conversational format, adding personality and flair to the annual music summary.
Using the same AI technology as Google’s Audio Overviews, NotebookLM ensures the podcast experience feels immersive and interactive, as the hosts banter and analyze your music preferences. However, even with the advanced AI capabilities, users may encounter occasional mispronunciations or incomplete overviews—an expected quirk of the technology. You would think Spotify and or Google would ensure certain genes (something that will be said considerably) would be pronounced correctly.
“At Spotify, of course, we love audio, we love podcasts, and we’re always looking to be where our users are listening,” Molly Holder, Spotify’s senior director of personalization, “This partnership with Google seemed like a very exciting integration and a way for us to do just that.”
This collaboration between Spotify and Google demonstrates how AI is reshaping the way we consume personalized content, turning what was once a simple recap into a storytelling experience. With this evolution, Spotify Wrapped continues to innovate, offering listeners a fresh way to revisit the soundtrack of their year.
You can see your Wrapped and Wrapped AI podcast here.
