Spotify will now suspend or ban accounts that use ad blocks “immediately”, the platform said in a recent announcement. The popular music streaming platform will be taking actions on free users who have installed ad blockers to keep Spotify from playing ads in the app. A reported 1.3% of the music streaming app were found using ad blockers on the free app. As evidenced by the quote below from a Spotify spokesperson in Digiday, the company has had enough of it.
“We take the artificial manipulation of streaming activity on our service extremely seriously. Spotify has multiple detection measures in place monitoring consumption on the service to detect, investigate and deal with such activity. We are continuing to invest heavily in refining those processes and improving methods of detection and removal, and reducing the impact of this unacceptable activity on legitimate creators, rights holders, advertisers and our users.”
The company has also updated their Terms and Conditions, stating “circumventing or blocking advertisements in the Spotify Service, or creating and distributing tools designed to block advertisements in the Spotify Service” may now result in “immediate termination or suspension of your Spotify account.”.
These terms are to be fully in effect by March 1st to disband any and all ad blocking users.