Swedish House Mafia have initiated another gorilla marketing campaign with billboards and teases seen throughout the world, or more specifically, just across Europe and United States. Given they’re location specific, it would likely point to shows.
So far, their iconic three dots have appeared in the following locations;
- London – O2 Arena
- Amsterdam – Ziggo Dome
- Madrid – Ifema
- Houston – Toyota Center
- Miami – FTX Arena
- Vegas – Aria
- San Diego – Pechanga Arena
There is likely more to come, given locations like Asia and Australia would have been asleep during this rollout, they could see teases the next day.
Swedish House Mafia currently have one show marked on the calendar in December at Audacy Beach Festival in Florida. With an album planned for this year – a worldwide tour post album release seems to be the right move!