The viral UFO sighting in Ibiza that captivated the internet has been unveiled as a clever promotional stunt orchestrated by Yann Pissenem, the Owner, Founder, and CEO of The Night League, to announce UNVRS, the world’s first Hyperclub. Global superstar Will Smith was part of the reveal, solving the mystery in a dramatic video where he uncovers the true nature of the UFO—an elaborate drone flown from the rooftop of the new venue by Pissenem, drawing Smith in for the grand reveal of the stunt that astonished the world.
[UNVRS] is set to revolutionise nightlife as the world’s first Hyperclub, a bold new step from the creators behind some of Ibiza’s most iconic venues, including Ushuaïa and Hï Ibiza. “This campaign has been truly out of this world,” says Yann Pissenem. “Revealing the name with a viral sensation is just the beginning. Seeing so many media outlets, celebrities, and influencers engage with the story has been incredible and having the possibility to reveal the brand with such an iconic actor like Will Smith was a dream come true. Now that the truth is out there, we can’t wait to welcome everyone to our new universe in 2025 as we launch the world’s first Hyperclub.”
[UNVRS] combines the high-end service, luxury and attention to detail of a nightclub with the infrastructure, scale and ambition of arena events, creating a never-before-seen concept in nightlife entertainment, elevated even further with mind blowing production from High Scream founder, Romain Pissenem. This new venture follows in the footsteps of Ushuaïa and Hï Ibiza—venues consistently ranked among the world’s best.
As the mastermind behind these groundbreaking concepts, Yann Pissenem continues to push the boundaries of entertainment, drawing over 1.5 million visitors each season to his venues in Ibiza. [UNVRS] is poised to elevate Ibiza’s nightlife even further, setting the stage for the next generation of nightlife and entertainment.
[UNVRS] is set to open in 2025.
