Moodshift is back with ‘What About My Love’, the hotly-anticipated follow-up to their August-released debut single ‘Chemistry’. Additionally, the DJ/producer trio’s sophomore offering has an exciting music video to go along with its release, starring Stockholm-based model, Emma Frisdell. Out now, the latest musical endeavor to come from the group is available to stream across all platforms.
The visual accompaniment to the single opens with a disoriented girl awakening alone in a forest. Stylishly clad in a red leather jumpsuit and knit hat, VOGUE featured model Emma Frisdell traverses her way throughout the depths of the woods, seemingly driven by a strong force. She falls down but gets back up again, as the force pulling her is stronger and determined to get her to her destination. Stumbling upon what can only be described as a mood shifting portal into a different reality, viewers are teleported into a technicolor dreamland. A perfectly-executed visual companion piece to the track, the music video effortlessly depicts the sonic journey behind ‘What About My Love’, not to mention additional tracks in the Moodshift universe.
‘For this video, we came up with the idea of someone finding themselves in some type of Moodshift world. So we sat down with the director Marcus Rönne who then came up with the concept for the entire thing. Basically, a girl wakes up in the middle of the woods, faces a bunch of challenges, and is drawn to this abstract force that takes her to this door where she ends up inside of a rave-like psychedelic space – this space that would represent the “Moodshift world”.
‘We love how there are two different parts of the video. One where she’s in the woods walking around during the daytime acting kinda crazy, fighting herself, and then the second half where the vibe is the complete opposite. It’s dark but still colorful. It’s definitely something we try to represent in the music we make, so we love how it got portrayed in the video’ – Moodshift