Boots ’N Beats has quickly become one of the most talked-about live event movements in North America — and one of the first to unite Country and EDM music on a national scale. Founded by a group of young entrepreneurs under the Cracked Live portfolio, the brand has turned a simple idea into a coast-to-coast touring powerhouse that’s rewriting the rules of live entertainment.
What began as a small concept aimed at connecting fans across genres has grown into a 100-plus show touring series that’s selling out venues across the U.S. and Canada. In 2025 alone, the team has already sold more than 40,000 tickets, with projections to reach 60,000 by year’s end. The success has become a case study in how to modernize the live event model — proof that audiences are eager for fresh, cross-genre experiences.
“The fan response has blown us away,” says co-founder Ryan Sterne. “Country fans, EDM fans — it’s been amazing watching two worlds collide and build a completely new kind of concert experience.”
Each Boots ’N Beats show opens with an acoustic set of fan-favorite Country covers, setting a familiar tone before transitioning into a high-energy DJ-driven headline performance. The sets fuse Country hits with electronic drops, creating a night that feels both nostalgic and forward-thinking — a crowd singing to Luke Combs one minute and dancing to a Calvin Harris–style remix the next.
Upcoming Tour Dates:
Nov 15 – Portland, OR – The Den
Nov 15 – Roseville, CA – Goldfield Trading Post
Nov 21 – Las Vegas, NV – AREA15
Nov 21 – Charleston, SC – Music Farm
Nov 21 – Phoenix, AZ – Thunderbird Lounge
Nov 22 – Long Island (Wantagh), NY – Mulcahy’s
Nov 28 – Edmonton, AB – Union Hall
Nov 29 – Calgary, AB – Arrowhead Event Centre
Behind the scenes, co-founders Ryan Sterne, Brendan McLaughlin, and Dan Morgan run Boots ’N Beats like a tight, data-focused business. Sterne manages operations, McLaughlin oversees marketing and branding, and Morgan handles the systems that keep the tour moving efficiently. Their combined skills have driven rapid growth — from just one show a month in February to more than a dozen monthly by mid-year.
Each market is treated like its own business unit. The team tracks data city by city, testing creative ideas, tweaking ad copy, and adjusting ticket pricing on the fly. This practical, metrics-first approach lets them scale faster than traditional promoters while staying responsive to fans in real time.
With new shows booked across major U.S. and Canadian cities — including Las Vegas, Minneapolis, Portland, Charleston, and Calgary — the results speak for themselves. Boots ’N Beats has built a model that works: efficient, adaptable, and in high demand.
By blending Country’s authenticity with EDM’s energy, the team has created a modern, accessible format that connects with audiences on both sides — and keeps selling out night after night.