Collabhouse provides an online marketplace that enables musicians to directly collaborate with content creators on customized music promotion campaigns across social platforms like TikTok and Instagram. In return, content creators gain a new revenue stream and seamless access to a pre-cleared catalog of high-quality music across all genres, simplifying the integration of music into their content.
The growing influence of social media creators in shaping music trends and propelling tracks into global recognition is central to Collabhouse’s mission. By embracing this shift, the platform aims to disrupt and redefine music marketing, offering a more dynamic and organic approach to artist promotion.
Chief Marketing Officer Andy Berendsen explains:
“Influencers are shaping the future of music marketing, and with ‘Campaigns’ they have a platform designed specifically for their creativity. The ‘Campaigns’ feature makes it easier than ever to work with top artists, drive engagement, and be part of something bigger in the music industry.”
Content creator Ida Celine (@idacmusic) agreed, adding: “Music and content go hand in hand, and Collabhouse just made it easier for creators like me to work directly with artists. I love the challenge of making something unique, knowing that my creativity can help push a song to a global audience!”
To celebrate the launch of Campaigns, Collabhouse are inviting content creators to use three new tracks on the platform: Naak’s ‘Feeling My Way Out’, ‘Neglect’ from Dreamkiller, and ‘Ocho’, a co-production from KEVU and BEAUZ, with a huge €5,000 prize fund at the ready for creators whose content impresses their in-house marketing team.
To enter, visit www.collabhouse.com/promotion/creator-competition. Create a Collabhouse account, pick a track, create a video, then post and tag using #CollabhouseCompetition. Entrants are free to create and upload as many different videos as they like, with each one counted as a separate submission. Entries must be submitted by April 10th, and the judges’ decision is final. For full T&Cs visit the www.collabhouse.com.