Sam Himself, Switzerland’s ‘King of Tears’ and New York’s leading Fondue Western™baritone, returns with ‘Never Let Me Go’, the first single of the indie rocker’s upcoming second album (due out in 2023). The lovelorn stomper is a full-body split between brazen intimacy and anthemic pop, and it marks the Big Bang of a new era for Sam Himself, the solo project of Swiss-born, Brooklyn-based artist Sam Koechlin. ‘Never Let Me Go’ is the soundtrack of risking another shot at hope – and dancing your heart out in the process.
The music video for ‘Never Let Me Go’ dials up the beautifully weird aesthetic that has become a hallmark of Sam Himself’s visuals. True to the song’s incorrigibly romantic spirit, the artist joined his go-to videographer, Stefan Tschumi, in Iceland on a whim during a short break between tour dates. Over the course of two frantic days and nights, drunk on the ethereal beauty of the country and fueled by the promise of finally being able to travel again, they captured Sam throwing his limbs across the otherworldly Icelandic landscape in bursts of raw, uncompromising exultation.