Paris Saint-Germain (PSG) and global music icon The Weeknd have renewed their creative partnership, launching “PSG x XO: Beyond Limits. Beyond Borders.” in Los Angeles. This second collaboration builds on their 2023 success, further merging the worlds of football and music.
The centerpiece of the collection is a special collector’s edition of the club’s 25/26 Home Jersey, titled “Paris Los Angeles XO.” The limited-edition jersey features a unique co-branded print and was unveiled during PSG’s 4-0 victory over Atlético Madrid at the Rose Bowl on Sunday, June 15th. Over 80,000 fans witnessed the team, including stars like Khvicha Kvaratskhelia and Ousmane Dembélé, debut the new kit.
For the first time, the collaboration extends beyond a jersey to a full lifestyle product line, available for pre-order. The Weeknd also featured his new track with Playboi Carti, “Timeless,” in the kit’s reveal video, enhancing the launch.
The exclusive jersey is now available for purchase at the PSG House on Melrose Avenue in Los Angeles, online at both the official PSG and XO stores, and at PSG retail locations. Fans can also purchase jerseys for players such as Désiré Doué, Marquinhos, and Achraf Hakimi.
Fabien Allègre, Chief Brand Officer of Paris Saint-Germain, commented:
“This collaboration represents more than just a jersey — it’s a meeting of two global cultures and is based on the relationship we’ve built together in recent years. By bringing the best of Paris and Los Angeles together, we’re uniting fans through a shared passion for creativity, music and sport.”
La Mar C. Taylor, Creative Director and Co-Founder of XO, said:
“From the beginning, our vision with Paris Saint-Germain has been to build moments that feel both intimate and iconic. This collaboration is a celebration of identity, ambition, and the power of cultural crossover.”
