Electronic trio Weird Genius is a familiar name to anyone with a TikTok account, they burst onto the scene in a big way in 2020. We called them one of Indonesia’s best acts in our feature The Electronic Stars Of Asia: Indonesia In Focus earlier this year, since then they have penned a global hit single “LATHI” which has generated over 330 million video views, 500 million TikTok videos and last night won the “Song Of The Year” at the Indonesian Music Awards (AMI). Today they are back with new music revealing they have teamed up with Singapore’s Tabitha Nauser for the release of ‘All In’, a single made for powerhouse game company RIOT‘s “League of Legends: Wild Rift” Mobile Game Indonesian Launch.
The track is an ode to the high energy, team-based gameplay of League of Legends: Wild Rift, described through the creative lens of Weird Genius. It feels energetic and represents the spirit of team-based MOBA games, which is intense and competitive. The intro features the slowly morphing piano sound towards the build-up verse, that accentuates the lyrics of the song which contain the message to give it all in the game. This will no doubt inspire players to fight with all they have got and win the game. The drop which leads with “Are you ready for this” ad-lib, and breaks into a melodic trap beat filled with energetic horn sounds has delivered and captures the nuance of the game intensity.
The music video was shot both in Indonesia and Singapore which is a great example of a multinational collaboration of artists. The video features Weird Genius & Tabitha alongside clips with look-alike cosplay characters from the game. Both artists are huge on their own. Tabitha Nauser’s great vocal performance gives different improvisation in the delivery of the verses, it adds a human feeling and touch in this track. There’s also a nicely blended beat change in the last drop, that gives a more upbeat dance feel for the song.
The collaboration of artists with games has been big business for Riot Games, and follows a recent new EP release from K/DA. As Weird Genius group member Reza Oktavian who also owns his own E-Sports team said in the Press Release, “ I grew up playing games, and have been playing many of Riot’s games lately, So this opportunity was Incredibly exciting”. Adding to that Eka Gustinawa said “We hope the track inspires the community to hit the Rift and give it their all” so it seems it’s a perfect match given that Weird Genius has a lot of love for games.
“Weird Genius’ love for games was clear from the very start, and we knew we had found the right partner for this collaboration. With ALL IN, we wanted to take the opportunity to create something special for our Indonesian players. That said, we hope players everywhere enjoy it!” said Marc Johns, Head of Marketing Southeast Asia
In summary ‘All In’ is one of the best examples of collaboration towards a bigger goal, the success for both the game and the music. While it accompanies each one and another, it simply stated that music will always be an important part of the game industry.
Wild Rift is currently available in southeast Asia on Google Play and App Store. For more information, visit wildrift.leagueoflegends.com