Beats has launched Powerbeats Pro 2, its most advanced fitness earbuds, featuring Active Noise Cancellation (ANC), Transparency Mode, Adaptive EQ, wireless charging, and real-time heart rate monitoring. They are 20% lighter, offer up to 45 hours of battery life, and come in Jet Black, Quick Sand, Hyper Purple, and Electric Orange for $249.99 at apple.com.
The “Listen to Your Heart” campaign for Powerbeats Pro 2 brings together three of the world’s greatest athletes—LeBron James, Lionel Messi, and Shohei Ohtani—in a powerful visual narrative about passion and performance. The ad highlights their relentless pursuit of excellence, with heartbeats serving as a metaphor for determination, focus, and resilience.
Set against intense training montages and narrated by RZA, the video captures LeBron dominating the court, Messi perfecting his footwork, and Ohtani honing his swing, all driven by the rhythm of their hearts. The heartbeat sound is woven into the cinematic score, syncing with their movements and reinforcing the emotional and physical connection between their training and Powerbeats Pro 2’s high-performance features. The ad positions the earbuds as essential for athletes who push their limits, offering powerful sound, comfort, and cutting-edge technology to fuel their journey.
I’ve been a huge fan of the Powerbeats line since it first launched, and seeing it evolve into the new Powerbeats Pro 2 is incredible. Music has always been a key motivator in my training, and these earphones take an already iconic product to the next level.” — LeBron James