Music streaming giant Spotify has stepped up its game yet again with the introduction of a brand new tool called Cards to help Artists and Podcasts promote themselves. Launched today, Cards is accessible to anyone (including fans) through a microsite where creators can easily generate customized promo cards to share with their fans on social media.
In a world where Artists often have to become an amateur graphic designer, this is surely a welcomed introduction. It’s not always easy to create assets on the fly in a way that engages fans without experience in design and an expensive subscription to photoshop. However with Cards when you drop a new song, podcast episode or get added to a big playlist on Spotify you can easily create an eye-catching customisable asset that will look much better than posting your artwork packshot for the 10th time.
The new tool is available via Spotify for Artists and Spotify for Podcasters, creators can customize and share graphics featuring their artist profile, track, album, podcast, or episode.
Additionally, the sites will allow creators to download special promo cards to share when they’ve been added to 33 of the streaming sites most popular music & podcast playlists. However, we expect in future it will roll out to even more playlists on the platform. The playlist include: African Heat, Are & Be, Esquenta Sertanejo, Exitos Espana, Fresh Finds, Future Hits Latin, Hot Country, Hot Hits Australia, Hot Hits Canada, Hot Hits UK, Indigo, Just Good Music, Lorem, Mansion Reggaeton, Modus Mio, mint, Most Necessary, New Boots, New Music Friday, RADAR, Pegao, POLLEN, Pop Rising, Rap Caviar, Rock This, Roots Rising, The New Alt, The Newness, Today’s Top Hits, Top Hits Deutschland, Top Hits Portugal, Viva Latino
The microsites can be accessed for artists here: https://promocards.byspotify.com/artists) and for podcasters here: https://podcasters.spotify.com/promocards. The tool creates assets that are available in English, Spanish, Portuguese, and German at launch, and can create images in three dimensions: Portrait, Square and Landscape.