In September of 2021 IKEA and Swedish House Mafia announced a partnership. Some shows and an album later and today is the day we see a glimpse into the products. The first products are three new remixed versions of the iconic IKEA FRAKTA bag.
Swedish House Mafia’s unique take on FRAKTA is focused on music creators and includes a bag for cables, cords and other accessories necessary for music creation, a laptop bag, and one larger bag for vinyl records – all in Swedish House Mafia signature style.
“FRAKTA is one of those IKEA classics that everyone has. We wanted to do our take on it from a music creation perspective depending what type of gear you carry with you on the go. Our different takes on the bag are themes shared for the whole collection. All items in the collection have a timeless theme with a distinct trace of our DNA”, says Swedish House Mafia.
“It had been a dream for the guys to make a FRAKTA, but they wanted to add something more to it”, says Friso Wiersma, in-house designer, IKEA of Sweden. “Talking about functionality and how they would use it in their daily life, it became clear that we wanted to solve different problems – and that we couldn’t do it all in just one bag style.”
More products from the upcoming collection for music creators will be revealed during IKEA Festival at BASE in Milan on June 9 for Milan Design Week 2022. The collection will include more than 20 furniture pieces, interior solutions and accessories for up and coming music producers, DJs, and all creators with limited means but unlimited creativity.