The Weeknd has officially set the stage for the next chapter in his musical journey with the release of his latest single and music video, ‘Dancing In The Flames’, from his forthcoming album Hurry Up Tomorrow. The song’s captivating visuals were shot entirely on the newly released iPhone 16 Pro. Produced by Max Martin, Oscar Holter and The Weeknd himself – there is a reason this was chosen as the lead single. The energy and soothing nature of The Weeknd’s vocal make for a catchy number that is sure to get a uber number of plays.
Fans were given a rare behind-the-scenes glimpse of the making of the music video during Apple’s highly anticipated “It’s Glowtime” event, where an early preview clip of the video generated massive excitement. The collaboration with Apple is just one example of The Weeknd’s ability to blend music and technology in groundbreaking ways, keeping him at the forefront of pop culture.
Adding to the excitement, The Weeknd also revealed the title and cover art for Hurry Up Tomorrow, the final installment of a trilogy that began with After Hours and Dawn FM. This forthcoming album promises to be the culmination of a deeply introspective and existential journey that has resonated with fans around the world. With its self-referential themes, Hurry Up Tomorrow is poised to be a monumental release that will cement The Weeknd’s artistic legacy. Fans can now pre-order the album on vinyl and CD, eagerly anticipating what promises to be a defining moment in his career.
The Weeknd’s ability to captivate audiences extends far beyond his studio releases, as demonstrated by his recent sold-out performance in São Paulo on September 7. The stadium spectacular was live-streamed to millions of fans across the globe via YouTube, where it quickly became the highest-trending music performance in the U.S. and trended in 24 other countries. The show featured surprise guest appearances by Playboi Carti and Anitta, further heightening the spectacle of an unforgettable night. In a gesture of generosity, 10% of net proceeds from merchandise sales at the event and online were donated to the Brazilian Soul Fund of BrazilFoundation, supporting communities affected by natural disasters and economic hardships in southern Brazil. This philanthropic effort showcases The Weeknd’s commitment not only to his music but to making a positive impact in the world.
With the release of Hurry Up Tomorrow, The Weeknd is set to conclude his remarkable trilogy on a high note, continuing to push creative boundaries and inspire millions. Fans are eagerly awaiting the full album, and ‘Dancing In The Flames’ offers a powerful first taste of what’s to come.
