Audio technology company Bose has announced a new partnership with global pop star LISA of BLACKPINK to promote its latest product, the Ultra Open Earbuds. The collaboration marks another high-profile step in Bose’s growing presence in the lifestyle and pop culture space.
According to the company, LISA is the first official global brand ambassador for the Ultra Open Earbuds. The partnership highlights Bose’s aim to connect with a wider audience through influential figures in music and entertainment.
The Ultra Open Earbuds, which launched earlier this year, feature a unique open-ear design that sits securely on the outside of the ear, allowing users to listen to music while staying aware of their surroundings. Bose markets the product as a blend of comfort, style, and advanced audio performance, appealing to those who value both function and fashion in their tech accessories.
“After falling in love with the Ultra Open Earbuds, I wanted to bring my fans a reimagined design that is as bold as my music and style,” said LISA. “Music and fashion are how I express myself, so creating a custom pair was such a natural fit and evolution of my partnership with Bose. My earbuds are always with me, so I never have to sacrifice exceptional sound for style.”
As part of the campaign, Bose is rolling out a series of interactive pop-up experiences in key cities worldwide, including Seoul, Bangkok, and Los Angeles. These activations allow fans to try out the Ultra Open Earbuds in person and immerse themselves in the product’s unique design and features.
In addition to the pop-ups, Bose is offering select fans a rare chance to meet LISA through exclusive giveaways tied to the campaign. Winners will be granted access to limited meet-and-greet events and personalized experiences that connect LISA’s audience more closely with the brand.
The Bose × LISA Ultra Open Earbuds will retail for $399 and be available for purchase at the pop-up event in Los Angeles on Saturday, May 10th from 11 a.m. to 8 p.m. PT and exclusively on Bose.com starting on Monday, May 12th at 9 a.m. ET.
