Pizza Hut has teamed up with nine-time Grammy winner Anderson .Paak to launch its new Crafted Flatzz range. The collaboration is part of Pizza Hut’s ‘Adultzz Only’ campaign, which sees the artist taking on the persona of Dr. .Paak, a ‘PHD’ (Pizza Hut Degree) holder.
The campaign’s narrative features Dr. .Paak assisting his alter ego, DJ PeeWee, with his pizza cravings by introducing him to the new flatbread pizzas. In a promotional move, Pizza Hut is giving fans the opportunity to earn their own personalised ‘PHD’ from Anderson .Paak and a free Crafted Flatzz. The first 777 fans to send a direct message with ‘PHD’ to Pizza Hut’s Instagram will receive a $12 e-gift card.
The Crafted Flatzz are described as hand-crafted personal pizzas with generous toppings and bold flavours, aiming for a more elevated pizza experience. The new range, which launched in the United States in August, includes five varieties: ‘Nashville Hot Chicken’, ‘Chicken Bacon Ranch’, ‘The Ultimate’, ‘Three Cheese’, and ‘Pepperoni Duo’.
Following its US debut, the Crafted Flatzz range is now being launched globally, including in the UK and Bahrain.
