Spotify Team Reveal ‘Artists To Watch 2025’

Spotify has unveiled its Artists To Watch 2025 campaign, spotlighting emerging talent set to shape the sound of the year ahead. Curated by Spotify’s global editors and artist partnership teams, the initiative highlights musicians who exemplify creativity, cultural relevance, and innovation across a range of genres.

To celebrate, Spotify has released a 35-track playlist featuring standout songs from the selected artists, offering a glimpse into the diverse sounds and styles that are poised to dominate 2025. The campaign continues Spotify’s tradition of elevating rising stars, many of whom have gone on to achieve global success.

Listeners can now explore the Artists To Watch 2025 playlist, showcasing the future of music and connecting audiences with the next wave of groundbreaking talent.

Our annual ‘Artists To Watch’ list is all about spotlighting the rising stars that are shaping music culture. Last year’s list featured breakouts like Leon Thomas, Chappell Roan, and Teddy Swims, and the 2025 class is just as exciting,” said Monica Herrera Damashek, Head of Artist & Label Partnerships at Spotify. “Our editorial and artist partnerships teams join forces to build a compelling list for audiences across all genres and amplify the selected artists through marketing and editorial playlists. At Spotify, we’re committed to helping artists grow and reach new fans around the world.”

Afrobeats

Qing Madi

Essential track: “Goosebumps” 

Ruger

Essential track: “Toma Toma” 

Christian

Bridge Music

Essential track: “FIND MY WAY

Henrik

Essential track: “Way back

Country

Cameron Whitcomb

Essential track: “Quitter

Hudson Westbrook

Essential track: “House Again

Ty Myers

Essential track: “Ends of the Earth

Zach Top

Essential track: “I Never Lie

Dance

Barry Can’t Swim

Essential track: “Still Riding

Ela Minus

Essential track: “BROKEN

PAWSA

Essential track: “Dirty Cash (Money Talks)

Hip-hop

BabyChiefDoit

Essential track: “The Viper” 

Nemzzz

Essential track: “Escape

Samara Cyn

Essential track: “Magnolia Rain

VonOff1700

Essential track: “Opps On Deck” 

Indie/Folk

Gigi Perez

Essential track: “Fable

Lola Young

Essential track: “Messy” 

Luvcat

Essential track: “He’s My Man

Saya Gray

Essential track: “SHELL ( OF A MAN )

Jazz

Maya Delilah

Essential track: “Pretty Face

Latin

Clave Especial

Essential track: “No Son Doritos

De La Rose

Essential track: “Los Fin De

Neton Vega

Essential track: “Loco

Yan Block

Essential track: “Media Hora” 

Pop

Addison Rae

Essential track: “Diet Pepsi

Chloe Qisha

Essential track: “I Lied, I’m Sorry

Debbii Dawson

Essential track: “Happy World

JADE

Essential track: “Angel Of My Dreams

R&B

Isaiah Falls

Essential track: “BUTTERFLIES” 

Josh Levi

Essential track: “BIRTHDAY DANCE

Odeal

Essential track: “Soh-Soh” 

Sasha Keable

Essential track: “Take Your Time (feat. 6LACK)

Rock/Alternative

ALEXSUCKS

Essential track: “What’re We Doing Here

Fleshwater

Essential track: “Kiss the Ladder” 

House of Protection

Essential track: “Pulling Teeth

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