Spotify has unveiled its Artists To Watch 2025 campaign, spotlighting emerging talent set to shape the sound of the year ahead. Curated by Spotify’s global editors and artist partnership teams, the initiative highlights musicians who exemplify creativity, cultural relevance, and innovation across a range of genres.
To celebrate, Spotify has released a 35-track playlist featuring standout songs from the selected artists, offering a glimpse into the diverse sounds and styles that are poised to dominate 2025. The campaign continues Spotify’s tradition of elevating rising stars, many of whom have gone on to achieve global success.
Listeners can now explore the Artists To Watch 2025 playlist, showcasing the future of music and connecting audiences with the next wave of groundbreaking talent.
“Our annual ‘Artists To Watch’ list is all about spotlighting the rising stars that are shaping music culture. Last year’s list featured breakouts like Leon Thomas, Chappell Roan, and Teddy Swims, and the 2025 class is just as exciting,” said Monica Herrera Damashek, Head of Artist & Label Partnerships at Spotify. “Our editorial and artist partnerships teams join forces to build a compelling list for audiences across all genres and amplify the selected artists through marketing and editorial playlists. At Spotify, we’re committed to helping artists grow and reach new fans around the world.”
Afrobeats
Essential track: “Goosebumps”
Essential track: “Toma Toma”
Christian
Essential track: “FIND MY WAY”
Essential track: “Way back”
Country
Essential track: “Quitter”
Essential track: “House Again”
Essential track: “Ends of the Earth”
Essential track: “I Never Lie”
Dance
Essential track: “Still Riding”
Essential track: “BROKEN”
Essential track: “Dirty Cash (Money Talks)”
Hip-hop
Essential track: “The Viper”
Essential track: “Escape”
Essential track: “Magnolia Rain”
Essential track: “Opps On Deck”
Indie/Folk
Essential track: “Fable”
Essential track: “Messy”
Essential track: “He’s My Man”
Essential track: “SHELL ( OF A MAN )”
Jazz
Essential track: “Pretty Face”
Latin
Essential track: “No Son Doritos”
Essential track: “Los Fin De”
Essential track: “Loco”
Essential track: “Media Hora”
Pop
Essential track: “Diet Pepsi”
Essential track: “I Lied, I’m Sorry”
Essential track: “Happy World”
Essential track: “Angel Of My Dreams”
R&B
Essential track: “BUTTERFLIES”
Essential track: “BIRTHDAY DANCE”
Essential track: “Soh-Soh”
Essential track: “Take Your Time (feat. 6LACK)”
Rock/Alternative
Essential track: “What’re We Doing Here”
Essential track: “Kiss the Ladder”
Essential track: “Pulling Teeth”
