2023 – Insights from Leonardo Schober
In the ever-evolving landscape of visual storytelling, the art of filming music videos has undergone a remarkable transformation in 2023. As a cinematographer, navigating this dynamic terrain requires a keen understanding of technological advancements, creative collaboration, and an appreciation for the fusion of audio and visual elements. Cinematographer Leonardo Schober, renowned for working alongside artists such as Quavo, Roddy Ricch, DJ Khaled, and Action Bronson sheds light on what it takes to capture the magic of music on film.
Balancing Art and Technology: The Cinematographer’s Dilemma
As a seasoned cinematographer, Leonardo underscores the delicate balance between art and technology. “While technology provides us with incredible capabilities, it’s crucial to use it as a tool to enhance the creative vision, not dictate it,” he remarks. Collaborating closely with musicians and directors, Leonardo navigates the challenge of marrying innovation with authenticity, ensuring that the visual narrative harmonizes with the emotional core of the music.
The Collaborative Spirit
Music video filmmaking is a collaborative art form, and Leonardo emphasizes the significance of a strong, communicative team. “From the director to the lighting crew, everyone plays a crucial role in bringing the vision to life. Clear communication and a shared passion for the project are essential,” he asserts.
He also notes the growing trend of interdisciplinary collaborations, where filmmakers work closely with artists from other fields, such as fashion designers, choreographers, and visual artists, to create holistic and immersive music video experiences.
The Future of Music Video Filmmaking
As we move further into 2023, Leonardo Schober envisions a continued convergence of art and technology in music video filmmaking. “The lines between traditional and digital mediums will continue to blur, offering endless possibilities for storytelling,” he predicts. “With the introduction of augmented reality (AR) headsets such as the Apple Vision Pro, I am convinced that we will enter a new era of consumable media. The ability to experience content in such an immersive way will unlock a new level of creativity for artists and creators.”
Cinematographers, play a pivotal role in crafting visual masterpieces that resonate with audiences worldwide, ensuring that the magic of music is not only heard but also felt through the mastery of cinematic excellence.
You can find more of Leonardo’s work on his Instagram.
