In a significant development for Birmingham’s music and entertainment scene, Third String Entertainment, hailing from Dallas, TX, has announced a talent buying agreement with the Birmingham-based venue WorkPlay. This partnership marks a notable collaboration, as Third String Entertainment brings two decades of expertise in talent buying and event production to WorkPlay, which is gearing up to reopen in early 2024 after extensive modernization.
The decision to partner with Third String Entertainment was driven by a shared history and successful collaboration at Furnace Fest, as highlighted by Johnny Grimes, co-owner/operator of WorkPlay. This existing relationship promises a smooth and effective partnership, leveraging the strengths of both entities.
Mike Ziemer, founder of Third String Entertainment, has expressed enthusiasm about the potential in Birmingham’s market. He notes the city’s rich tapestry of restaurants, parks, and activities, which often remain underappreciated. By intensifying efforts to spotlight Birmingham’s music scene, Ziemer aims to bring deserved recognition to the city.
WorkPlay, a creative compound in Birmingham, was recently acquired by a new ownership group led by local business owner and Furnace Fest partner Johnny Grimes. The new owners are committed to fully modernizing the facility, aiming to enhance the experience for both fans and artists. Their vision positions WorkPlay as a dynamic epicenter for music, work, and the arts, fostering innovation and inspiration within the community.
Grimes has long aspired to be more than a promoter, dreaming of venue ownership since his early 20s. Acquiring WorkPlay, a venue with a legacy dating back to 2001 and known for its exceptional acoustics, represents the fulfillment of this dream. Grimes is excited to build upon WorkPlay’s storied legacy.
With a reopening scheduled for February, WorkPlay is set for a vibrant spring and summer, hosting a diverse array of events across its three venues. This rejuvenated space, bolstered by the partnership with Third String Entertainment, is poised to reaffirm its status as a cultural landmark in Birmingham.
For more information on WorkPlay and Third String Entertainment, or to get in touch with the venue, please refer to their official communication channels.
WorkPlay has been a cultural staple in Birmingham for over two decades, hosting an impressive roster of artists including Maroon 5, Bob Dylan, and Kings Of Leon. Third String Entertainment, established in 2004, has a rich history of producing over 400 events annually and is known for its involvement in the So What?! Music Festival and Furnace Fest.
