Since its recent inception, deadmau5’s house-oriented label hau5trap has been flourishing. The imprint is already home to three widely-celebrated singles from Tommy Trash, Jay Robinson, and the label-boss himself, deadmau5. A label defined by its passionate creators both behind-the-scenes and in the studio, hau5trap expands their artistic breadth with their first NFT launch. A collaboration between hau5trap and digital artist/recent Seven20 Management signee Alan Bolton, the 3-piece audiovisual NFT drop is available for viewing and purchase on Tuesday, April 27 on MakersPlace.
“The intersection of tech and music has been synonymous with the deadmau5 brand since inception. With NFTs, it’s important to respect the space – and for us, that means discovering and developing the next generation of digital artists, the same way we do with electronic ones. We’re thrilled to welcome Alan to the team, and proud to present his collaborations to the world.” – Dean Wilson, CEO & Founder of Seven20