News today out of India has revealed that Netflix is continuing to test a model to gain new subscribers where it will allow non-subscribers to view its original content. The company previously conducted a similar strategy with the Spanish original series ‘Elite’ in Mexico and Colombia not long ago.
The trial in India starts with the first episode of its latest India original series ‘Bard Of Blood’, For those not subscribed the episode is accessible through Netflix’s homepage as well as the Bard of Blood page on the platform and it can be viewed across all web browsers and mobile browsers.
“At Netflix, we try different ways to bring people closer to great stories. […] and are excited to make the first episode of the series available to everyone for a limited time. In the future, we will consider if we will do this for other films and series,” the company said in a statement.
While Netflix does offer a 30-day trial to all users, this approach might get previous subscribers back again and also drive people to sign up through creating extra exposure for new shows.
Netflix debuted a low-cost mobile-only plan for the India market at Rs 199 per month, its cheapest subscription plan globally. However it is still one of the most expensive video streaming services in the country and so it needs to prove why it charges a premium.