RIELL’s ‘Happy For You’ Vignette Is A Infectious Visual You Can’t Look Away From

When electronic influences find their muse in pop melodies, the result can be transformative. RIELL’s “Happy For You” stands as an solid example of what can be done in this space. Yet, beyond the electronic-pop spectrum, what RIELL crafts is not just music—it’s a digital ecosystem built up in the spirit of independency.

500 million streams might create a picture of success, but what it doesn’t articulate is the innovative concept behind RIELL’s universe. The vignette accompanying “Happy For You” goes beyond traditional video aesthetics. It is a cleverly constructed narrative set in a laundromat, accentuating what is apart of the essence of the song: past relationships and aired grievances.

Taking it a step further, RIELL’s creation of a 10-minute video game for her upcoming album, Hymns for the Bitter, represents a frontier few artists have journeyed. This approach, combined with her collaborations with industry behemoths like Blasterjaxx and The FatRat, cements her position as a professional, clearly past the daunting ‘rising artist’ phase which includes finding her place and direction in the music industry.

In essence, RIELL’s work is where creativity meets emotion, and the audience is all the richer for it.