Spotify’s AI DJ Expands To 50 Markets Around The World

In February, Spotify introduced DJ in its beta version. The DJ acts as a personalized AI companion deeply familiar with your music preferences, capable of selecting tracks tailored to your taste. This innovation establishes a unique and fresh channel for interaction between music enthusiasts and artists. Since its launch, DJ has garnered extensive attention on social media platforms, emerging as the most talked-about feature among Spotify users.

Enthusiasts across the United States and Canada eagerly embraced the opportunity to enjoy music recommendations complemented by insightful commentary. Subsequently, in May, the experience was extended to the United Kingdom and Ireland, further amplifying the enthusiasm surrounding the creation.

Starting today, Spotify Premium users in specific markets spanning Europe, Asia, and Africa, as well as those in Australia and New Zealand, can access DJ within the English version of the app. Tune in for an opportunity to delve deeper into the music you’ve been immersing yourself in, receiving suggestions for artists that resonate with your taste but have yet to cross your path.

Initially, DJ’s vocal model was crafted based on the voice of Xavier “X” Jernigan, Spotify’s Head of Cultural Partnerships. Now, listeners in chosen global markets can enjoy commentary in English and receive recommendations from their very own DJ.

At its core, DJ revolves around fostering connections and facilitating discovery. The fusion of DJ’s robust personalization technology, generative AI supervised by our music experts, and an engaging AI voice ensures that the act of listening becomes remarkably personal, enticing fans to return time and again.

Research has unveiled that listeners who experience commentary alongside tailored music suggestions are more inclined to explore something new. As DJ expands its reach to fresh markets, users are engaging even more fervently, with devotees dedicating almost a third of their listening time to DJ.

If you’re a Spotify Premium user in a DJ-supported market, you can discover your personalized DJ effortlessly. Just launch the Spotify mobile application phone. Navigate to the Music feed located on the Home screen and select DJ, or locate it in the Made for You section under the Search tab. After that, allow Spotify to handle the rest!

The DJ feature will curate a selection of music tailored exclusively to your preferences, accompanied by concise commentary in English about the tracks and artists. If the current atmosphere doesn’t resonate with you, simply tap the DJ button located at the lower right corner of the screen to explore a different genre, artist, or mood.




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