WATCH: Apashe Releases Stunning Visual for “Lord & Master”

Apashe has revealed the final music video from his groundbreaking Renaissance LP with the stunning visual accompaniment to ‘Lord & Master’, directed by longtime friend and collaborator, Adrian Villagomez. A stellar closing-out to the era of Apashe’s critically acclaimed Renaissance LP, the music video serves as a perfect way for the renowned talent to top off such an immensely prosperous endeavor, one which saw him collaborate with a 69 piece symphonic orchestra in Prague, and film music videos in Japan, Russia, and Canada. 

This is the story of a young and innocent prodigious dancer, on the cusp of becoming a star. During the rehearsal of her first big public appearance, she abruptly realizes that what was meant to be a beautifully orchestrated performance was in fact just a huge money-making production that prioritized profit over art – without much care for the young star and thus shattering the whole vision she naively had of an industry she had once dreamed of becoming part of. She then decides to fight against it, hoping to make a difference in a world where art is a product controlled by immense inhuman forces.’  – Apashe

The cinematic visual counterpart begins with a young dancer, Brontë Poire-Prest bracing to take the stage. Receiving notes prior to the performance, the audience is then flung into an anxiety-ridden situation following the performer as she fights for her life. Making her into something she’s not using several nods to well-known brands, the imperative message on the corporatization of art is conveyed with ease. Despite defeating her enemies, the dancer is immediately replaced by a new up-and-coming talent, echoing the harsh reality of fall in line or fall by the wayside in corporate showbusiness.

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